Personal branding photography is a new term for something I have been doing for clients for a couple of decades - creating a group of images that they can use to market themselves. Whether they use one as a headshot on LinkedIn, a poster for speaking engagement, creating an advertising piece to send to their clients, or just different places on their website, having the images help them meet their marketing goals without repeatedly using the same image. I met Christi for her personal branding session in Seattle.
Read MoreI met Sarah downtown for some personal branding photography. Personal branding is new photographer speak for business portraits with a wider range of uses than just a headshot. In the past, I called them environmental portraits, and they are one of my favorite things to shoot. For Sarah, she speaks at conferences and things like that, as well as writing things for people in her industry. We worked on creating portraits of her that mostly made her look fun to go to her speaking engagements.
Read MoreLots of small businesses are built on the personal relationships they build with their clients. Photographs of the main people at a business can be used to create a connection before you get a chance to meet your clients in real life. Phil met me in Seattle for some photographs that showed him as both professional and easy to work with. I call this my personal branding session.
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